The Land Run 100, sometimes referred to as the “uggliest rate in the world,” (in the best possible way) is becoming one of the premiere events in the gravel biking world.

If you are not familiar with the race, it is a solo, self supported, non-stop, 100-mile-long bicycling endurance challenge. It takes place each March, on the gravel and dirt roads surrounding the site of the Oklahoma Land Run of 1889. And each year it becomes a bigger event for gravel grinders.

Registration for the event opened at 8 am this morning. The 1,000 available spots, among all age groups, for the 100 mile version of the event, went fast. The event sold out in 7 minutes. Not long after, the 50-mile version sold out as well. A waiting list was quickly developed. The chatter on Facebook and other social media outlets indicated that hundreds, if not thousands, of other riders were not able to get registered for the event.

Congrats to the lucky few that got their registration submitted in time. See you in March.